Mike Senff is Vice President, Pricing and Structured Products for Direct Energy Business. As such, he is responsible for the execution of the Portfolio Product, technical development and implementation of Direct Energy Business’ combined product suite, portfolio management, pricing, deal structuring and also has responsibility for the gas consulting business.

Mike was previously Vice President of Pricing, Product & Portfolio Management for Direct Energy. He has spent more than 15 years in the energy industry in a variety of roles that include sales, marketing, procurement, scheduling, trading, pricing and portfolio management.

Prior to joining Direct Energy in 2004, Mike was Director, Commodity Operations for FirstEnergy Solutions, Inc., where he was responsible for all physical procurement, hedge management, wholesale trading and retail portfolio management. Prior to joining FirstEnergy Solutions Mike was Market Area Coordinator for Enron Energy Services.

He holds undergraduate degrees in Logistics and Business Administration from the University of Akron.